What I do

Greetings! I've navigated the digital content realm from its early days within traditional print media to the forefront of social media innovation. Starting as a social media producer and founding a dedicated division for social media at Sayidaty Magazine, I've been at the cutting edge of transforming how stories are told and consumed. My later role at Al Arabiya, where I crafted a digital content department from the ground up, revolutionized how we engage with content online in the MENA region. Working alongside my team, we created benchmark-setting, award-winning projects such as Politics Less, 24in2min, Vibes, and more, which have significantly shaped the digital content market.

Today, my mission is clear: to craft digital media content strategies and projects that not only reach but truly speak to the audience.

With a solid foundation in both traditional and digital spectrums, I now also offer consultancy services, specializing in leveraging AI to create cutting-edge content strategies. This unique approach helps brands optimize their social media presence using the latest AI tools, ensuring content that is not just seen but is impactful and resonant.

Let's create content that resonates and inspires—guiding your brand through the digital landscape with strategies that illuminate and connect.